Adding the prefix green to a name is a genius marketing strategy, aimed at ones caught up in the vegan craze and those that are concerned with their health and the planet. Conscientious ones. Considering that it is fashionable and cool to be green, the latter is less about being and more about seeming. They insist that their food is ethically-sourced, plant-based, fresh and additive free. Not only are they green, but also they are a fast food cafe. To those that don»t care about fashionable health fads, that name would be associated with saving time and money.

Doctor Soloway is one curious and inquisitive character, when it comes to tasty food that you don»t have to feel shame for, later (why did we do it and what is the damage, sort of feeling…)

On our way home, after a filling lunch, we saw those green letters and simply couldn»t walk past, without checking the place out.

We stepped in

Walls covered with posters proclaiming benefits of micro-greens, superfoods, sprouts, convection steam ovens (a way of achieving tempura-like, crispy results without deep-frying in carcinogenic oils). Our eyes lit up with an infernal light («…it looks like the place where I’ve parked» (c)). We figured we»d be back for dinner.

Then there was also a lunch. Same place (three minutes from home…why did I not see it before??) Like at any fast-food joint, the menu is tight and in a matter of a few visits, we covered it all.

First of all, the asparagus, in crispy buck-wheat coating , without a gram of oil, with a selection of three vegan dips, is the fucking bomb! Order two, make no mistake.

Then green-burger in salad leafs (they offer a yeast-free bun, but I try to stay away from any sort of bread). There are two versions: A chickpea patty with a mustard sauce, or buckwheat patty with a truffle sauce. Both are good, but being a truffle fan, the latter is a winner in my books.

Then there were different salads: those infamous micro-greens, seaweed , raw zucchini, and fruit.

Well, and those juices, smoothies, tofu cheesecakes, dried-fruit candies with fresh raspberry filling.

Overall, it is quite standard, with the only difference of it not being a restaurant, but a fast-food joint…with according prices and service speed.

One joint is definitely not enough to cover the entire city. They should plan an expansion and take over Moscow. Hmm…(rubbing my palms)…or someone else will do it…